BOARDS & MORE Group
Boards & More is the global market leader for windsurfing, kitesurfing and stand-up paddling equipment, and a leading provider of mountain-bike accessories. Three established sports brands belong to the Boards & More Group: DUOTONE is a global market leader in kitesurfing and wing foiling, Fanatic is the global market leader in windsurfing and stand-up paddle boards, and ION is a leading water sports and mountain-bike equipment brand.
EMERAM Fund I
Since EMERAM came on board in 2013, Boards & More has substantially increased its sales and almost doubled its workforce to 180. In addition, it has launched DUOTONE, a new kiteboarding brand that instantly secured top spot in the market. As well as rigorously internationalising all three brands, Boards & More has become established as a technology leader, producing innovations such as the “click bar” and “wing foiling”. It has also tapped into the bike segment with the ION brand. In the course of its development, the Boards & More Group, established in 2000, has built up the world's strongest sales organisation in the wind/water sports sector, and is represented in international core markets such as the USA and Brazil with standalone companies. One major factor here was the purchase of the North American distributor, conducted as a follow-on acquisition in conjunction with EMERAM. In April 2021, Boards&More continued its growth course and acquired the cycling specialist SQlab.